I transform complexity into intuitive, research-driven experiences that empower users and drive business impact.

I’m Max, a Senior Product Designer who crafts seamless, scalable digital experiences by blending empathy with AI, driving smarter, faster innovation that delights users and fuels business growth.

I’ve worked with

Atlassian
META
HSBC
Deloitte
Microsoft
Equifax

About

With over 13 years of experience, I’ve dedicated my career to designing digital products that put people first. I believe great design starts with empathy, understanding users needs, frustrations, and goals, and blending that with smart technology like AI to accelerate innovation.

My passion lies in creating scalable, intuitive experiences that not only look good but drive real business impact. By partnering closely with teams across disciplines, I turn complex challenges into elegant solutions that users love and companies rely on.

13+ years of experience

40+ companies worked with

100+ projects delivered

10+ designers mentored

Three smartphone screens displaying a financial app interface for managing investment portfolios.

Bank App Investment Feature

Designed and enhanced an investment feature through user-driven design, simplifying investment and providing clear, interactive guidance tailored to customer preferences.

Enterprise UX UX Strategy Financial Services Behavioural Design Personalisation Data Visualisation

Developer Experience Dashboard

Developer Experience Dashboard

Improve how your team ships software with a developer experience dashboard.

Developer Experience Enterprise SaaS UX Data Visualisation MVP Design B2B Product Design Actionable Insights

Financial Reporting Platform

Financial Reporting Platform

Streamlined financial reporting with optimised reporting workflows, reducing offline processes and enhancing overall efficiency.

Enterprise UX B2B SaaS Complex Workflows Role-Based Dashboards UX Strategy Process Optimisation

Articles

The squircle explained: Mathematical design theory and real-world applications

From the sleek icons on your smartphone to the subtle curves of modern architecture, one shape has quietly become a staple in modern design, the squircle.

Partner with me to shape user experiences that matter.