I transform complexity into intuitive, research-driven experiences that empower users and drive business impact.
I’m Max, a Senior Product Designer who crafts seamless, scalable digital experiences by blending empathy with AI, driving smarter, faster innovation that delights users and fuels business growth.
I’ve worked with
About me
With 13+ years of designing digital products, I focus on putting people first. Great design begins with empathy, understanding users’ needs, frustrations, and goal, and harnessing AI to accelerate meaningful innovation.
I’m passionate about crafting scalable, intuitive solutions that not only look good but deliver measurable business results. By collaborating closely with cross-disciplinary teams, I transform complex challenges into elegant experiences that delight users and empower businesses.
13+
Years of experience
40+
Companies worked with
200+
Projects delivered
10+
Designers mentored
Case studies
Enterprise UX • UX Strategy • Financial Services • Data Visualisation
Bank App Investment Feature
Designed and enhanced an investment feature through user-driven design, simplifying investment and providing clear, interactive guidance tailored to customer preferences.
Developer Experience • Enterprise SaaS UX • Data Visualisation • Actionable Insights
Developer Experience Dashboard
Improve how your team ships software with a developer experience dashboard.
Enterprise UX • B2B SaaS • Complex Workflows • UX Strategy
Financial Reporting Platform
Streamlined financial reporting with optimised reporting workflows, reducing offline processes and enhancing overall efficiency.
App Redesign • E-commerce • Mobile UI/UX (iOS & Android) • Agile Sprints
Ecommerce App Redesign
Designed an e-commerce app for iOS and Android, showcasing how agile sprints and a pragmatic approach increased engagement in-store and online for an electronics retailer.
Articles
The squircle explained: Mathematical design theory and real-world applications
From the sleek icons on your smartphone to the subtle curves of modern architecture, one shape has quietly become a staple in modern design, the squircle.